Following the success of its traffic app for iPhone and Android platforms, RAC has now developed versions for Symbian and Windows® Phone owners.
The progressive apps identify the user’s location to give an immediate view of traffic in the vicinity by showing the start and end points of congestion overlaid onto maps. Text summaries of traffic conditions are also available.
The Windows Phone app also includes Live Tile functionality allowing users to see traffic conditions at a glance on a predefined route and they can choose between displaying incidents and delays or planned roadworks and events.
This level of detail will give motorists a precise and accurate view of live traffic conditions on the UK’s roads. RAC’s apps utilise up-to-the-minute traffic updates from several sources including real-time vehicle data.
RAC has a long history in helping drivers plan their journeys. Its Route Planner and Traffic and Travel News tools on its website, www.rac.co.uk, receive over 2 million unique visitors every month.
Nick Giles, head of RAC sales and marketing, said, “Our mobile apps are the ideal companion for drivers to help overcome congestion whether it’s on their daily commute or one-off journeys.
“From the number of people who already use our other travel tools, we know drivers trust RAC when it comes to all things motoring. This is another step to build on this heritage with free mobile apps to help motorists plan their journeys using real-time traffic information.”
For more information on RAC’s mobile traffic apps and to download the apps for free, please visit the Nokia Store or Windows Phone Marketplace.
RAC Press Office contact:
Vicki Burn on 01603 684224 or email firstname.lastname@example.org
Notes to editors
RAC mobile traffic apps:
Windows Phone download:
The apps are free to download, although phone usage charges may apply depending on the network provider.
With around seven million customers, RAC is one of the UK’s most progressive motoring organisations, providing services for both private and business motorists. Whether it’s roadside assistance, insurance, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information – RAC is able to meet drivers’ needs.
RAC is committed to providing the very highest levels of service to its customers and ranked first for customer satisfaction by J.D. Power and Associates’ UK Roadside Assistance Study 2006 to 2009. RAC was also the top-named breakdown organisation in the July 2009, January 2010, July 2010 and July 2011 half-yearly UK Customer Satisfaction Index from the Institute of Customer Service.
RAC was awarded a Which? Best Buy for Breakdown Cover in August 2010, and RAC Insurance has also been awarded the Best Overall Vehicle Insurance Provider 2010/11 by themoneypages.com.
RAC’s news releases and a selection of images are available from the internet press centre at www.rac.co.uk/press-centre/.
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